Clutter is the disease of American writing. We are a society strangling in unnecessary words, circular constructions, pompous frills and meaningless jargon.
Who can understand the clotted language of everyday American commerce: the memo, the corporate report, the business letter, the notice from the bank explaining its latest “simplified” statement? What member of an insurance plan can decipher the brochure explaining the costs and benefits? What father or mother can put together a child’s toy from the instructions on the box? Our national tendency is to inflate and thereby sound important. The airline pilot who announces that he is presently anticipating experiencing considerable precipitation wouldn’t think of saying it may rain. The sentence is too simple—there must be something wrong with it.
But the secret of good writing is to strip every sentence to its cleanest components. Every word that serves no function, every long word that could be a short word, every adverb that carries the same meaning that’s already in the verb, every passive construction that leaves the reader unsure who is doing what—these are the thousand and one adulterants that weaken the strength of a sentence. And they usually occur in proportion to education and rank.Though each sentence is spare, Zinsser includes some long and concrete lists. Notice how effective that combination is.
From the New York Times Obituary
His advice was straightforward: Write clearly. Guard the message with your life. Avoid jargon and big words. Use active verbs. Make the reader think you enjoyed writing the piece.
He conveyed that himself with lively turns of phrase:
“There’s not much to be said about the period except that most writers don’t reach it soon enough,” ...
“Abraham Lincoln and Winston Churchill rode to glory on the back of the strong declarative sentence,” ..Zinsser's book was an inspiration to me. I highly recommend it to economists and PhD students. (My reading list for a PhD writing workshop.)
Measure your time. You may think you're a social scientist, but in fact you're a writer.