The version I saw on CNN money magazine is unintentionally both hilarious, and ends up making a far deeper point than I think Shawn intended. It is chock full of little links trying to draw you off to other articles on the magazine. These were undoubtedly not put in or even reviewed by Shawn, but they tell you an enormous amount about the world of finance and finance journalism.
For example, here we are in the middle of an article describing Gene and efficient markets.
...Understanding Fama's evolving view of the market is one of the most valuable, practical guides for today's investors.
Fama's ideas may have received the ultimate validation, but they're still highly controversial....Only a decade? The comments just write themselves.
...The overall market is a fabulous discounting machine, Fama contended, that handicaps future performance far more accurately than do active investors. The concept was shocking. It maintained that, contrary to virtually every other human endeavor, amateurs could easily beat professionals who pick individual stocks -- in this case by merely following a passive index.
Fama's views quickly won acceptance among academics -- and scorn from money managers. [my emphasis] "They brushed us off, and they still do," says Fama. "I'd talk to reporters and they'd get it all backward."...Hmm. Something tells me Bill Gross isn't putting his money in the Vanguard total market index, or even DFA core equity. Are the links put in by a human with a devilish sense of humor? How can a computer program put in random links that are so hilarious, and so exactly opposite to the context? How can "more" link to things more exactly not "more?" A few more "mores" :
I saved the best for last:
...AQR Capital now incorporates momentum into the strategies behind many of its funds.